New to SWELL, BCBGeneration is a fashion brand made for, and by, our generation. Youthful, flirty and fun, the line takes a casual approach to BCBG’s ?bon chic, bon genre? (?good style, good attitude?) name.
Created by Joyce Azria (daughter of [...]
Source: http://blog.swell.com/style/new-brand-alert-bcbgeneration/
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